Getting ‘cool’ into your company
Ypulse has flagged up these two great quotes about the importance of getting young people involved in your marketing plans.
“I would say you have experts at the age of 14 of fantastic value because those people are extremely intelligent, they have time and they produce a lot of very good counseling on technological issues.”
- Pierre Bellanger, chief executive and co-founder of Skyblog, Europe’s top social network site.
“The people coming into and out of college don’t look at things in terms of media or marketing. They look at what is cool.”
- James Hilton, co-founder and executive creative director of advertising consultancy Akqa.