Authentic Buzz

I was reading Rafat Ali’s excellent paidcontent.org (and you should to) and he was talking a little about a CBS’s new interactive strategy. More importantly, he snapped a demo of the new CBS site, and what’s that in the right-hand corner but a nice , fairly prominent, section with an integrated Last.FM.

Now, obviously, if you pay $280m for something, you want to give it some love, but that would put Last.FM, for the first time, front and centre of a very mainstream audience. It would also make it one of the first properly integrated acquisitions from the web2.0 world. Especially compared to Flickr which isn’t anywhere near Yahoo’s homepage…