82% of Facebook Users Think the London 2012 Logo is Terrible or Poor
Authentic Buzz has commissioned a poll of 500 London Facebook users asking their opinion on the new London 2012 logo. A whopping 64% thought it was terrible, with a further 18% thinking it was poor.
The ease of which social network users can disseminate opinions online is a massive problem for new brands. The value of an expensive marketing campaign can be destroyed in hours if a bad write up flows through the users on sites like Facebook. The content for all of these sites are driven by friends, so a ringing endorsement or poor review instantly becomes the prevailing opinion for many users.
The new London Olympic logo has already incensed many Facebook users with hundreds of groups appearing demanding that the Organising Committee revert to their old version.
Big companies ignore social networks at their peril and need to ensure their marketing messages are authentic and inclusive to get on side a huge number of these influencing consumers.