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	<title>Comments on: Authentic Blogging</title>
	<link>http://www.authenticbuzz.com/2007/03/08/authentic-blogging/</link>
	<description>social media and the new marketing</description>
	<pubDate>Wed, 07 Jan 2009 22:30:37 +0000</pubDate>
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		<title>By: steve martin</title>
		<link>http://www.authenticbuzz.com/2007/03/08/authentic-blogging/#comment-14</link>
		<author>steve martin</author>
		<pubDate>Mon, 16 Apr 2007 11:36:06 +0000</pubDate>
		<guid>http://www.authenticbuzz.com/2007/03/08/authentic-blogging/#comment-14</guid>
					<description>Eddie Mair writes a hugely popular and Sony nominated blog for the BBC Radio 4 programme, PM. Unlike Matt I'm no expert but it seems to be a brilliant demonstration of how to move something essentially functional like a news show into an emotional space and build a community around it. http://www.bbc.co.uk/blogs/pm</description>
		<content:encoded><![CDATA[<p>Eddie Mair writes a hugely popular and Sony nominated blog for the BBC Radio 4 programme, PM. Unlike Matt I&#8217;m no expert but it seems to be a brilliant demonstration of how to move something essentially functional like a news show into an emotional space and build a community around it. <a href="http://www.bbc.co.uk/blogs/pm" rel="nofollow">http://www.bbc.co.uk/blogs/pm</a></p>
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